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Books like Predictably Irrational and Sway have revolutionized how we see human behavior. Now Stanford professor Clifford Nass has discovered a set of rules for effective human relationships, drawn from an unlikely source: his study of our interactions with computers.
Based on his decades of research, Nass demonstrates that - although we may deny it - we treat computers and other devices such as humans: we live with them, discuss with them, form a bond with them. We even lie to them to protect their feelings.
This fundamental revelation has led to pioneering research into how people should behave with each other. Nass & # 39; s research shows that:
- Combining criticism and praise is a hugely ineffective evaluation method
- Flattery works - even when the recipient knows it's fake
- Introverted people and extroverts can each be the best sell to one of their own [19659008] The discoveries of Nass offer nothing less than a new blueprint for successful human relationships.
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